In today’s digital landscape, creating video content isn’t just about what you say — it’s about where and how your audience consumes it.
Enter social-first video: content specifically designed for platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. It’s fast, it’s visual, and it’s reshaping the way brands connect with audiences.
Whether you’re launching a product, building brand awareness, or trying to stay relevant in a crowded feed — a social-first mindset can give your content the edge it needs.
📱 What Is Social-First Video?
Social-first content isn’t just a chopped-up version of a brand film. It’s built from the ground up for social platforms. That means:
- Vertical (9:16) or square (1:1) formats
- Attention-grabbing visuals in the first 3 seconds
- Text overlays and subtitles (since most users watch with sound off)
- Platform-native pacing — punchy, engaging, and to the point
- Storytelling tailored to how people scroll, swipe, and tap
It’s content that feels native — not repurposed.
⚡ Why Social-First Works
People now consume more content on their phones than anywhere else. Social-first videos cut through the noise by delivering value instantly.
Here’s why they matter:
- Better reach – Platforms prioritise vertical, native formats
- Higher engagement – Short-form content gets more likes, shares, and comments
- Improved performance – Social-first videos often outperform traditional formats in paid campaigns
- Stronger brand connection – Authentic, snappy videos feel more relatable
Whether it’s a 15-second teaser or a 60-second highlight, social-first video meets your audience where they are — and how they watch.
🛠️ How I Approach Social-First Video Production
I’ve produced social-first content for brands like EA SPORTS, SONY & INDEED, adapting stories to feel organic on TikTok, Instagram, and YouTube Shorts.
My process includes:
- Creative development with a mobile-first strategy
- On-set direction that frames for vertical and square output
- Editing for impact — hooking viewers early and keeping them engaged
- Versioning and localisation across multiple global markets
- Fast turnarounds for always-on content schedules
It’s not about trimming the edges off a widescreen video. It’s about reimagining how we tell stories in small bursts — while staying true to the brand’s voice.
👉 Here’s some social-first content I’ve produced — from vertical-first campaigns and short-form edits to localised content built specifically for platforms like TikTok, Instagram Reels, and YouTube Shorts.
🚀 Ready to Go Social-First?
Whether you’re looking to create a series of snappy Reels, punchy ads for TikTok, or platform-native campaign rollouts, I can help you bring a scroll-stopping approach to your content.
Let’s make something that earns the thumb stop.
Get in touch to chat about your next project — or check out some of my featured work here.